Third Party Data Sharing Notice
Third-Party Data Sharing - Facebook/Meta. We use Facebook's advertising and analytics services, including the Meta pixel and Facebook Conversions API, to improve our marketing efforts and provide you with more relevant advertisements.
Information We Share with Facebook/Meta:
- Personal information including your name, email address, phone number, and location
- Browsing behaviour on our website, including pages viewed, products viewed, items added to cart, and purchases made
- Device and technical information such as IP address and browser type
How Facebook Uses This Information:
- To help us create custom audiences for advertising campaigns
- To measure the effectiveness of our advertisements
- To provide you with personalised ads on Facebook, Instagram, and other platforms in Facebook's network
- To improve ad targeting and campaign performance
Data Collection Methods: We collect this information through:
- Meta pixel technology embedded on our website
- Facebook Conversions API that sends purchase and event data directly between our servers and Facebook's servers
- Information you provide when interacting with our website
Your Rights: You can control how Facebook uses your data for advertising by visiting your Facebook Ad Preferences. You may also opt out of interest-based advertising through your device settings or browser settings.
For more information about Facebook's data practices, please review Facebook's Privacy Policy and Data Policy.